Can a Personal Website Improve Your Post-Graduate Job Search?

athletic training student job search on laptop

A staggering 80% of prospective employers conduct a thorough Google search of candidates before extending an offer. Ever wondered what they might discover about you? Take a moment to self-search and observe the results. If your TikTok, Facebook X, or Instagram accounts are the first impressions an employer encounters and showcase your less-than-professional side, you might want to reconsider.

Imagine the impact of leading with a well-crafted personal website that presents you exactly as you wish to be seen: a polished, professional athletic trainer who can successfully showcase your identity, skills, education, and why you’re the perfect fit for your desired role.

Building a website is now more accessible than ever, even for those without web design or coding expertise. Numerous resources are readily available, empowering you to create a visually appealing site that sets you apart in the eyes of potential employers.

The Significance of a Personal Website

While most college students are well-versed in online presence, much of it revolves around platforms like Instagram and Snapchat. As you transition into the athletic training job market post-graduation, the importance of your online footprint becomes more important. 

Employers aim to streamline the selection process, sifting through resumes efficiently. A personal website, especially one initiated during college, elevates your visibility on Search Engine Result Pages (SERP). This means employers encounter your site before stumbling upon your social media or other content that may not align with your professional image.

Your website is a centralized hub, comprehensively presenting your work experience and education. Essential elements include your photo, resume, a page showcasing accomplishments, and a contact form. While links to your social media provide a glimpse of your personality, exercise caution in sharing private parts of your life meant for friends and family.

Beyond standing out among applicants, a personal website facilitates streamlined information access for employers.

Crafting Your Site: A Step-by-Step Guide

Designing a professional-looking website doesn’t demand extensive experience. Platforms like Wix and Squarespace offer user-friendly interfaces, allowing you to drag and drop elements onto pre-designed templates. Although a nominal annual fee is involved for the site and domain name, it’s a modest investment with the potential for significant job-related returns.

Your website’s structure and content are entirely customizable. Strive for consistency, clear visuals, and easy navigation. Given that over 52% of internet users access it via smartphones, ensure your site is mobile-friendly.

Quality content is paramount. Your website should serve as a highlight reel, showcasing why you’re the ideal athletic training candidate. Regular updates maintain relevance with search engines. Incorporating a blog section provides a continuous stream of fresh content, offering insights into your personality. If you have projects or papers from your coursework, this is a good way to re-use them. 

Whether you’re a current athletic training student or a recent graduate contemplating your career trajectory, consider the impact of creating a personal website. It not only streamlines your job search but also provides potential employers with a comprehensive view of your capabilities, steering clear of less-than-flattering social media snapshots from 2018.

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